RFK, JR. 2024 Campaign

Our founder, Wyatt, was the lead filmmaker and lead creative on Robert F. Kennedy, Jr.’s 2024 presidential campaign. He was responsible for all of the high-level videos that went out across all social media platforms. He traveled with the candidate for seven months straight to capture all the big moments and small details on film. Wyatt’s job was primarily constructing the outward facing creative imagery that the campaign should invoke in his supporters. Everything from the aesthetics of each video that went out to the branding and editing style, Wyatt wrote the playbook. The result: 100M+ views on a single video, because Wyatt spearheaded a team that consistently published better and better video content over the 16 month campaign. RFK, Jr. was one of the first candidates in history to utilize the power of podcasts, direct-to-camera communication, and social media clips to spread his message and achieve critical mass in the public’s awareness. When Wyatt joined the campaign, there was no working video content system in place. By the end of the campaign, there was a robust, hyper-efficient system of creatives all working in lockstep to push Kennedy’s message out across the country. These videos helped make Bobby one of the most famous and influential political figures on Earth, and Wyatt had no small part in the proliferation of those videos.